Lastminute.com

Building brand engagement online

Engagement with lastminute.com had dwindled and market share was decreasing. We dialled-up the original brand thought of 'live every last minute.com' and crusaded to remind people of all the cool, spontaneous things they should be doing.

Advertising succeeded in driving hundreds of thousands of unique visitors. We achieved 90% engagement rate with the interactive functionality and content on the microsite.