bid Shopping

Rebranding bid tv.

Total re-brand of multi-channel retailer bid shopping, using BURN’s 7-step process. Included strategic development of new brand essence, values and personality. And roll-out of new creative identity across all broadcast, web and offline channels, supported by full brand guidelines.

BURN continues to work across bid’s TV channels and websites, planning and delivering CRM programmes, segmented DM & eDM, brochures, promotions and on-air assets.