Officially the best direct marketing agency in the UK
Most awards tend to leave us cold. Let’s face it, the industry bodies and publications run the award ceremonies to make money or simply for self-congratulatory purposes. And the flabby, big name agencies, with plenty of creative down-time available to hone their entries, are mostly the ones who win. So it’s particularly nice to have won the RAR Awards 2012 Best DM Agency Award. Unlike others, it’s an award that: - Is not focused on the success of one campaign only, but rather long term success - Is voted for by clients... Read The Rest →
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Top Tips to Improve Direct Mail and Email Results
We’re often asked whether there are any sure-fire ways to improve client’s direct marketing effectiveness. It’s a difficult question to answer. The problem is that each piece of direct marketing is different in terms of objective, target audience, incentives used, selected communication media etc. The things that make one campaign successful won’t necessarily work on another. Let’s face it, if there was a one-size fits all solution, a brand response expert like BURN would be out of business. That said, below are 5 key things that more often than not... Read The Rest →