Top Tips to Improve Direct Mail and Email Results

We’re often asked whether there are any sure-fire ways to improve client’s direct marketing effectiveness. It’s a difficult question to answer. The problem is that each piece of direct marketing is different in terms of objective, target audience, incentives used, selected communication media etc. The things that make one campaign successful won’t necessarily work on another. Let’s face it, if there was a one-size fits all solution, a brand response expert like BURN would be out of business. That said, below are 5 key things that more often than not... Read The Rest →