When good ideas go viral…

One good way to rate the value of a marketing idea is to assess its virality. Does the concept have sufficient cut-through and engagement to encourage the target audience to spread the message on your behalf? There’s a general perception that this type of behaviour only ever happens in the business-to-consumer environment and more often than not amongst youth brands. Wrong. It can happen in any sector and to any audience. It all comes down to the strength of the idea. We were delighted that our recent campaign for the... Read The Rest →