Top Tips to Improve Direct Mail and Email Results

We’re often asked whether there are any sure-fire ways to improve client’s direct marketing effectiveness. It’s a difficult question to answer. The problem is that each piece of direct marketing is different in terms of objective, target audience, incentives used, selected communication media etc. The things that make one campaign successful won’t necessarily work on another. Let’s face it, if there was a one-size fits all solution, a brand response expert like BURN would be out of business. That said, below are 5 key things that more often than not... Read The Rest →

Personal Services…

It’s a fairly well understood principle in marketing that the more relevant a communication is to an individual, the more likely that individual is to respond to it. Of course, the greater the level of response, the more revenue and profit is generated. Obviously, in certain media, personalisation can be difficult – impossible even. However there are plenty of channels where marketers can and should be tailoring their messaging to improve their results: direct mail, email and online are three perfect examples. What frustrates me is the small number of... Read The Rest →

×