Guy (Jt. MD) is a founder of charity brand One that BURN launched and still supports.
One water is the original 'one for one' reciprocal charity product. 100% of profits fund sustainable water projects in Africa. When you drink one Africa drinks too.

One has delivered clear, sustainable drinking water to more than 1.5 million people in Africa and raised more than £7m.

BURN helped One launch – from concept to negotiating free advertising space from media contacts. In fact we managed to secure a national middleweight advertising campaign for One at virtually no cost. We’ve also organised a sampling campaign at Universities with our friends at the Independent.

Budget constraints have meant that we’ve had to work hard to harness word of mouth. We developed an innovative online 'message in a bottle' viral banner to build a supporter base and there has subsequently been a big Social Media push that has led to the recruitment of nearly 250,000 fans on Facebook. Supporters act as lobbyists to encourage local stores to list One – driving distribution.

BURN continues to work pro-bono for One providing strategy, creative and design when called upon.

One – the first reciprocal charity water

Free sampling with The Independent