Truth is stranger than fiction
Imagine a world where marketeers spoke only the truth. What a scary thought. And it’s on that basis that the following video may raise a smile. Beware, there’s some choice language in it… The Truth in Advertising
“I’m a Celebrity”…the ultimate PR tool?
One of the first things that we’ve found ourselves doing during the average office morning, as everyone is settling down to their first coffee of the day and watching the emails pouring in, is a quick catch up on the previous night’s I’m a Celebrity Get Me Out Of Here episode.
Thinking tenth dimensionally.
We’re often look for new ways to push our thinking, expand our creativity and think outside of the box. But what will we find outside of the box? Another box maybe? Could it be one giant never ending Russian doll? (Whatever was the point of those things? I digress…). This sort of philosophical thought can tax the brain. Here’s another relating to the dimensions of the universe. It’s a real mind bender. See for yourself. I love the fact that the much vaunted human brain simply cannot fully comprehend what’s going on... Read The Rest →
Karma
We’ve always believed in karma at BURN. Be respectful, be kind…and don’t go looking for trouble because what goes round comes round. It’s stood us in good stead. And we think this is a lovely example, especially since this species is ‘deer’ to our hearts.
Google’s Demo Slam
The people at Google have been busy. They’ve been hard at work creating awesome free tools like Sketchup (3D sketching software – check it out) as well as (accidentally) stealing borrowing our personal data. They’ve been so productive that most of us mere mortals have lost track of the tools they have produced. And I imagine that is why Demo Slam has come about.
Personal Services…
It’s a fairly well understood principle in marketing that the more relevant a communication is to an individual, the more likely that individual is to respond to it. Of course, the greater the level of response, the more revenue and profit is generated. Obviously, in certain media, personalisation can be difficult – impossible even. However there are plenty of channels where marketers can and should be tailoring their messaging to improve their results: direct mail, email and online are three perfect examples. What frustrates me is the small number of... Read The Rest →
Let’s raise a glass to One…
Last night was the fifth birthday of One. I was delighted to attend the party held, naturally enough, at One Mayfair. It was a fantastic night in an amazing venue and a chance for all involved in the success of the project to celebrate together. I even got to meet pop royalty in the form of the one and only Chico… If you’re not familiar with One, it’s a truly amazing story. Forgive me if I take a few minutes to explain…
The true cost of our dismal display in the FIFA World Cup 2010
The wheels have well and truly fallen off the bandwagon as England humiliatingly crash out of the FIFA World Cup. Even more disappointing after this group of players was said to offer “our best chance to win since ‘66”. This ladies and gentlemen, was our “Golden Generation”.
Business is growing…
We’re delighted to be working with the RHS on their membership marketing strategy. It’s great to be flexing our subsciption marketing muscles on such a prestigious brand. To celebrate the start of what we hope is a long and fruitful relationship, we headed off to Chelsea the other day for an afternoon of floral immersion. Some of the gardens were just incredible. It certainly made me realise the difference between the professionals and the amateurs. I must get the lawnmower out this weekend…
Want creative that works? Ask the audience
Our Julie has been moonlighting as a journalist recently. If you didn’t see her article in Marketing Week, we’ve included it below.