Football and technology. When will they learn…
Being an avid 5Live listener, I have heard countless pub pundits call in and give their view on the subject of technology in football – usually after their teams have been robbed of three points. Football has had a serious problem with change in the last few decades. This has been brought into sharp reality over recent years with the row over ‘goal line technology’. Now, I am totally behind the idea of technology in sport, and there are countless instances where it would be beneficial for football. But I... Read The Rest →
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- In: All, Opinion, Uncategorised
Give estate agents a break
Ok, it’s popular to bash bankers and estate agents. But the latter have had a pretty tough time of it in recent years and have really had to up the ante to grab their share of the market. Cue my experience of Kinleigh Folkard and Hayward. I invited them in to value and potentially market my home. The experience far surpassed my expectations. Their sales manager came round on the day I called, knew the local market inside out and he had even checked their database for the number of... Read The Rest →
Premiere league event organisation
I went to the Premiere of Gnomeo and Juliet on Sunday with my children. Yes, in part I’m bragging but there is also a serious point to mentioning it. From an experiential perspective I was amazed by the effort that had gone into organising the event. For those that haven’t seen the trailer, the film tells the story of the fraught love affair of two gnomes from different sides of the fence (quite literally). When we arrived in Leicester Square we were filtered through a fantastic garden scene that had been set up outside the... Read The Rest →
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- In: All, Our world, Uncategorised
30 B4 30
I was having yet another idle drunken chat with a good friend of mine about not being as active as we once were, and being closer to 30 than we would like to admit. Through the fog of denial emerged an idea to challenge ourselves in some way. After a couple of weeks of batting around ideas we settled on what we are calling ‘30B430’. The idea is that we had to take part in 30 events before the youngest of us turns the big twenty ten (giving us around... Read The Rest →
Truth is stranger than fiction
Imagine a world where marketeers spoke only the truth. What a scary thought. And it’s on that basis that the following video may raise a smile. Beware, there’s some choice language in it… The Truth in Advertising
“I’m a Celebrity”…the ultimate PR tool?
One of the first things that we’ve found ourselves doing during the average office morning, as everyone is settling down to their first coffee of the day and watching the emails pouring in, is a quick catch up on the previous night’s I’m a Celebrity Get Me Out Of Here episode.
Thinking tenth dimensionally.
We’re often look for new ways to push our thinking, expand our creativity and think outside of the box. But what will we find outside of the box? Another box maybe? Could it be one giant never ending Russian doll? (Whatever was the point of those things? I digress…). This sort of philosophical thought can tax the brain. Here’s another relating to the dimensions of the universe. It’s a real mind bender. See for yourself. I love the fact that the much vaunted human brain simply cannot fully comprehend what’s going on... Read The Rest →
Karma
We’ve always believed in karma at BURN. Be respectful, be kind…and don’t go looking for trouble because what goes round comes round. It’s stood us in good stead. And we think this is a lovely example, especially since this species is ‘deer’ to our hearts.
Google’s Demo Slam
The people at Google have been busy. They’ve been hard at work creating awesome free tools like Sketchup (3D sketching software – check it out) as well as (accidentally) stealing borrowing our personal data. They’ve been so productive that most of us mere mortals have lost track of the tools they have produced. And I imagine that is why Demo Slam has come about.
Personal Services…
It’s a fairly well understood principle in marketing that the more relevant a communication is to an individual, the more likely that individual is to respond to it. Of course, the greater the level of response, the more revenue and profit is generated. Obviously, in certain media, personalisation can be difficult – impossible even. However there are plenty of channels where marketers can and should be tailoring their messaging to improve their results: direct mail, email and online are three perfect examples. What frustrates me is the small number of... Read The Rest →