When good ideas go viral…

One good way to rate the value of a marketing idea is to assess its virality. Does the concept have sufficient cut-through and engagement to encourage the target audience to spread the message on your behalf? There’s a general perception that this type of behaviour only ever happens in the business-to-consumer environment and more often than not amongst youth brands. Wrong. It can happen in any sector and to any audience. It all comes down to the strength of the idea. We were delighted that our recent campaign for the... Read The Rest →

Doing your bit for East Africa

 The scenes unfolding in East Africa are truly awful. The misery inflicted on thousands of families by the droughts brings tears to the eyes. An article in the Sun the other day shone a light on the generosity of the British towards catastrophic events such as this. Britain led the list of donators with £90m so far committed. The next highest country was the US with £30m. There were several countries, such as France, who had made no contribution to the relief effort at all according to the article.

Top Tips to Improve Direct Mail and Email Results

We’re often asked whether there are any sure-fire ways to improve client’s direct marketing effectiveness. It’s a difficult question to answer. The problem is that each piece of direct marketing is different in terms of objective, target audience, incentives used, selected communication media etc. The things that make one campaign successful won’t necessarily work on another. Let’s face it, if there was a one-size fits all solution, a brand response expert like BURN would be out of business. That said, below are 5 key things that more often than not... Read The Rest →

How to improve the growth of your business…

Improving growth is easy if you’re in the horticultural game… It’s simply a case of sun and water. This year’s Chelsea Flower Show had a lot of the former over its first few days. Unfortunately for us, yesterday they had a lot of the latter too. Typically that was the day that Julie and I choose to head over there. We’d expected a pleasant afternoon of plants and Pims but instead ended up drenched. Lucky for us, the champagne tent was under cover otherwise things could have been a lot... Read The Rest →

Football and technology. When will they learn…

Being an avid 5Live listener, I have heard countless pub pundits call in and give their view on the subject of technology in football – usually after their teams have been robbed of three points. Football has had a serious problem with change in the last few decades. This has been brought into sharp reality over recent years with the row over ‘goal line technology’. Now, I am totally behind the idea of technology in sport, and there are countless instances where it would be beneficial for football. But I... Read The Rest →

Give estate agents a break

Ok, it’s popular to bash bankers and estate agents. But the latter have had a pretty tough time of it in recent years and have really had to up the ante to grab their share of the market. Cue my experience of Kinleigh Folkard and Hayward. I invited them in to value and potentially market my home. The experience far surpassed my expectations. Their sales manager came round on the day I called, knew the local market inside out and he had even checked their database for the number of... Read The Rest →

Premiere league event organisation

I went to the Premiere of Gnomeo and Juliet on Sunday with my children. Yes, in part I’m bragging but there is also a serious point to mentioning it. From an experiential perspective I was amazed by the effort that had gone into organising the event. For those that haven’t seen the trailer, the film tells the story of the fraught love affair of two gnomes from different sides of the fence (quite literally). When we arrived in Leicester Square we were filtered through a fantastic garden scene that had been set up outside the... Read The Rest →

30 B4 30

I was having yet another idle drunken chat with a good friend of mine about not being as active as we once were, and being closer to 30 than we would like to admit. Through the fog of denial emerged an idea to challenge ourselves in some way. After a couple of weeks of batting around ideas we settled on what we are calling ‘30B430’. The idea is that we had to take part in 30 events before the youngest of us turns the big twenty ten (giving us around... Read The Rest →

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