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	<title>BURN &#187; Blog</title>
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	<link>http://burnmarketing.com</link>
	<description>Proven creativity from a curiously different agency.</description>
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		<title>What we do on our days off&#8230;</title>
		<link>http://burnmarketing.com/what-we-do-on-our-days-off/</link>
		<comments>http://burnmarketing.com/what-we-do-on-our-days-off/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 18:25:01 +0000</pubDate>
		<dc:creator>Guy</dc:creator>
				<category><![CDATA[Uncategorised]]></category>

		<guid isPermaLink="false">http://burnmarketing.com/?p=1835</guid>
		<description><![CDATA[We all enjoy different interests outside of BURN. Some like to spend time with their families, others enjoy the company of friends and very often both of these involve pubs.... <a class="read-more" href="http://burnmarketing.com/what-we-do-on-our-days-off/">Read The Rest &#8594;</a>]]></description>
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		<title>We have a winner&#8230;</title>
		<link>http://burnmarketing.com/we-have-a-winner/</link>
		<comments>http://burnmarketing.com/we-have-a-winner/#comments</comments>
		<pubDate>Thu, 22 Dec 2011 10:23:37 +0000</pubDate>
		<dc:creator>Guy</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Competition]]></category>
		<category><![CDATA[New Year]]></category>
		<category><![CDATA[Sales Promotion]]></category>

		<guid isPermaLink="false">http://burnmarketing.com/?p=1828</guid>
		<description><![CDATA[We&#8217;re delighted to announce that the winner of our recent Spot the Santa Christmas competition is Emily Lomax at the RHS. A delicious luxury hamper will be winging its way... <a class="read-more" href="http://burnmarketing.com/we-have-a-winner/">Read The Rest &#8594;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>A new site and a Christmas competition!</title>
		<link>http://burnmarketing.com/a-new-site-and-a-christmas-competition/</link>
		<comments>http://burnmarketing.com/a-new-site-and-a-christmas-competition/#comments</comments>
		<pubDate>Fri, 09 Dec 2011 11:24:57 +0000</pubDate>
		<dc:creator>Chris</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://burnmarketing.com/?p=1815</guid>
		<description><![CDATA[The more perceptive amongst you might have noticed that we have a luvverly new site. Thanks to everyone that&#8217;s got stuck in and fitted it around client work &#8211; especially... <a class="read-more" href="http://burnmarketing.com/a-new-site-and-a-christmas-competition/">Read The Rest &#8594;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>A sign of good taste</title>
		<link>http://burnmarketing.com/a-sign-of-good-taste/</link>
		<comments>http://burnmarketing.com/a-sign-of-good-taste/#comments</comments>
		<pubDate>Mon, 14 Nov 2011 11:51:11 +0000</pubDate>
		<dc:creator>Guy</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://www.burnmarketing.com/blog/?p=299</guid>
		<description><![CDATA[The 5th November is our official birthday. We’re a bit like the queen in that we have two. We were incorporated in April 2005 but in reality we didn’t start... <a class="read-more" href="http://burnmarketing.com/a-sign-of-good-taste/">Read The Rest &#8594;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>When good ideas go viral&#8230;</title>
		<link>http://burnmarketing.com/when-good-ideas-go-viral/</link>
		<comments>http://burnmarketing.com/when-good-ideas-go-viral/#comments</comments>
		<pubDate>Wed, 28 Sep 2011 10:20:08 +0000</pubDate>
		<dc:creator>Guy</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Best practice]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Business-to-business]]></category>
		<category><![CDATA[College of Law]]></category>
		<category><![CDATA[DM]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Press]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Virals]]></category>

		<guid isPermaLink="false">http://www.burnmarketing.com/blog/?p=278</guid>
		<description><![CDATA[One good way to rate the value of a marketing idea is to assess its virality. Does the concept have sufficient cut-through and engagement to encourage the target audience to... <a class="read-more" href="http://burnmarketing.com/when-good-ideas-go-viral/">Read The Rest &#8594;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brand new work for bid shopping</title>
		<link>http://burnmarketing.com/brand-new-work-for-bid-shopping/</link>
		<comments>http://burnmarketing.com/brand-new-work-for-bid-shopping/#comments</comments>
		<pubDate>Wed, 07 Sep 2011 16:35:16 +0000</pubDate>
		<dc:creator>Guy</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[bid]]></category>
		<category><![CDATA[bid shopping]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[corporate identity]]></category>
		<category><![CDATA[e-commerce]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[pitch win]]></category>
		<category><![CDATA[price drop]]></category>
		<category><![CDATA[speed auction]]></category>
		<category><![CDATA[TV]]></category>

		<guid isPermaLink="false">http://www.burnmarketing.com/blog/?p=270</guid>
		<description><![CDATA[Woo hoo. After months of fairly intense work, we’re delighted that the covers have come off our latest branding project for bid shopping. The TV company owns three channels –... <a class="read-more" href="http://burnmarketing.com/brand-new-work-for-bid-shopping/">Read The Rest &#8594;</a>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Doing your bit for East Africa</title>
		<link>http://burnmarketing.com/doing-your-bit-for-east-africa/</link>
		<comments>http://burnmarketing.com/doing-your-bit-for-east-africa/#comments</comments>
		<pubDate>Fri, 05 Aug 2011 10:14:57 +0000</pubDate>
		<dc:creator>Guy</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Charity]]></category>
		<category><![CDATA[Donations]]></category>
		<category><![CDATA[Donators]]></category>
		<category><![CDATA[Drought]]></category>
		<category><![CDATA[East Africa]]></category>
		<category><![CDATA[One]]></category>
		<category><![CDATA[One difference]]></category>
		<category><![CDATA[One Water]]></category>

		<guid isPermaLink="false">http://www.burnmarketing.com/blog/?p=246</guid>
		<description><![CDATA[ The scenes unfolding in East Africa are truly awful. The misery inflicted on thousands of families by the droughts brings tears to the eyes. An article in the Sun the... <a class="read-more" href="http://burnmarketing.com/doing-your-bit-for-east-africa/">Read The Rest &#8594;</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Join the Team</title>
		<link>http://burnmarketing.com/join-the-team/</link>
		<comments>http://burnmarketing.com/join-the-team/#comments</comments>
		<pubDate>Wed, 27 Jul 2011 10:01:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[account director]]></category>
		<category><![CDATA[account manager]]></category>
		<category><![CDATA[BURN]]></category>
		<category><![CDATA[Guy McConnell]]></category>
		<category><![CDATA[marketing jobs]]></category>
		<category><![CDATA[senior account manager]]></category>

		<guid isPermaLink="false">http://www.burnmarketing.com/blog/?p=256</guid>
		<description><![CDATA[So, we got your attention. Good. Because that’s part of what we do really well at BURN. We get the attention of the people our clients are trying to reach.... <a class="read-more" href="http://burnmarketing.com/join-the-team/">Read The Rest &#8594;</a>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Top Tips to Improve Direct Mail and Email Results</title>
		<link>http://burnmarketing.com/top-tips-to-improve-direct-mail-and-email-results/</link>
		<comments>http://burnmarketing.com/top-tips-to-improve-direct-mail-and-email-results/#comments</comments>
		<pubDate>Tue, 31 May 2011 10:26:54 +0000</pubDate>
		<dc:creator>Guy</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[Best practice]]></category>
		<category><![CDATA[best practice marketing]]></category>
		<category><![CDATA[calls to action]]></category>
		<category><![CDATA[CTAs]]></category>
		<category><![CDATA[Data]]></category>
		<category><![CDATA[direct mail]]></category>
		<category><![CDATA[direct marketing success]]></category>
		<category><![CDATA[DM]]></category>
		<category><![CDATA[email]]></category>
		<category><![CDATA[incentives]]></category>
		<category><![CDATA[inserts]]></category>
		<category><![CDATA[marketing effectiveness]]></category>
		<category><![CDATA[maximising response]]></category>
		<category><![CDATA[more sales]]></category>
		<category><![CDATA[personalisation]]></category>
		<category><![CDATA[response mechanics]]></category>
		<category><![CDATA[test and learn]]></category>
		<category><![CDATA[timing]]></category>
		<category><![CDATA[Top 5]]></category>
		<category><![CDATA[top tips]]></category>

		<guid isPermaLink="false">http://www.burnmarketing.com/blog/?p=231</guid>
		<description><![CDATA[We’re often asked whether there are any sure-fire ways to improve client’s direct marketing effectiveness. It’s a difficult question to answer. The problem is that each piece of direct marketing... <a class="read-more" href="http://burnmarketing.com/top-tips-to-improve-direct-mail-and-email-results/">Read The Rest &#8594;</a>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>How to improve the growth of your business&#8230;</title>
		<link>http://burnmarketing.com/how-to-improve-the-growth-of-your-business/</link>
		<comments>http://burnmarketing.com/how-to-improve-the-growth-of-your-business/#comments</comments>
		<pubDate>Fri, 27 May 2011 08:39:05 +0000</pubDate>
		<dc:creator>Julie</dc:creator>
				<category><![CDATA[All]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Our world]]></category>
		<category><![CDATA[Chelsea Flower Show]]></category>
		<category><![CDATA[Client]]></category>
		<category><![CDATA[RHS]]></category>
		<category><![CDATA[Royal Horticultural Society]]></category>

		<guid isPermaLink="false">http://www.burnmarketing.com/blog/?p=232</guid>
		<description><![CDATA[Improving growth is easy if you&#8217;re in the horticultural game&#8230; It&#8217;s simply a case of sun and water. This year&#8217;s Chelsea Flower Show had a lot of the former over... <a class="read-more" href="http://burnmarketing.com/how-to-improve-the-growth-of-your-business/">Read The Rest &#8594;</a>]]></description>
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		<slash:comments>0</slash:comments>
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