Blog | BURN

What we do on our days off…

We all enjoy different interests outside of BURN. Some like to spend time with their families, others enjoy the company of friends and very often both of these involve pubs. Our Head of Morale, Arthur, loves pubs too but he’s also partial to a long walk with his friends in the countryside. Here’s a shot of him and his buddies watching the world go by on a recent excursion. Moments later a cry was heard resonating around Richmond Park…”Fenton!”…

We have a winner…

We’re delighted to announce that the winner of our recent Spot the Santa Christmas competition is Emily Lomax at the RHS. A delicious luxury hamper will be winging its way to her. Thanks to all those who entered. Most of you got the right answers…with one or two notable and amusing exceptions. We particularly enjoyed reading the additional compliments added alongside the BURN team’s names which I would like to point out had no influence on the selection of the winner. We’re Sales Promotion professionals after all… Merry Christmas and... Read The Rest →

A new site and a Christmas competition!

The more perceptive amongst you might have noticed that we have a luvverly new site. Thanks to everyone that’s got stuck in and fitted it around client work – especially Adam and Andrew. Extra special thanks to some of our lovely clients who wanted to go on video and sing our praises. Take a minute to have a look at these, we think they’re great. Also, to kick off the festive season, we’re giving away a hamper! Just spot who’s who in our festive competition. Feel free to tell your... Read The Rest →

A sign of good taste

The 5th November is our official birthday. We’re a bit like the queen in that we have two. We were incorporated in April 2005 but in reality we didn’t start trading until November of that year – so it was only natural with a name like BURN that we chose the 5th to celebrate our official launch. Well here we are six years later and we’re still going strong. I guess we must be doing something right.

When good ideas go viral…

One good way to rate the value of a marketing idea is to assess its virality. Does the concept have sufficient cut-through and engagement to encourage the target audience to spread the message on your behalf? There’s a general perception that this type of behaviour only ever happens in the business-to-consumer environment and more often than not amongst youth brands. Wrong. It can happen in any sector and to any audience. It all comes down to the strength of the idea. We were delighted that our recent campaign for the... Read The Rest →

Brand new work for bid shopping

Woo hoo. After months of fairly intense work, we’re delighted that the covers have come off our latest branding project for bid shopping. The TV company owns three channels – bid, price drop and speed auction – as well as the e-commerce web site pricedropper.co.uk. BURN was appointed as lead agency earlier in the year following a 5 way pitch. Built around a proposition of ‘Bringing Bargains to Life’, a family of new corporate identities was developed. The logos needed to work as well in animated environments as they did... Read The Rest →

Doing your bit for East Africa

The scenes unfolding in East Africa are truly awful. The misery inflicted on thousands of families by the droughts brings tears to the eyes. An article in the Sun the other day shone a light on the generosity of the British towards catastrophic events such as this. Britain led the list of donators with £90m so far committed. The next highest country was the US with £30m. There were several countries, such as France, who had made no contribution to the relief effort at all according to the article.

Join the Team

So, we got your attention. Good. Because that’s part of what we do really well at BURN. We get the attention of the people our clients are trying to reach. Then we get the right message across to them. And we use all kinds of channels to do it…from DM to TV to social media like Facebook. Who are those clients? Well know brands like O2, HSBC, PayPal, eBay and The RHS to name a few. We’re growing fast – and that gives one lucky account manager the chance to... Read The Rest →

Top Tips to Improve Direct Mail and Email Results

We’re often asked whether there are any sure-fire ways to improve client’s direct marketing effectiveness. It’s a difficult question to answer. The problem is that each piece of direct marketing is different in terms of objective, target audience, incentives used, selected communication media etc. The things that make one campaign successful won’t necessarily work on another. Let’s face it, if there was a one-size fits all solution, a brand response expert like BURN would be out of business. That said, below are 5 key things that more often than not... Read The Rest →

How to improve the growth of your business…

Improving growth is easy if you’re in the horticultural game… It’s simply a case of sun and water. This year’s Chelsea Flower Show had a lot of the former over its first few days. Unfortunately for us, yesterday they had a lot of the latter too. Typically that was the day that Julie and I choose to head over there. We’d expected a pleasant afternoon of plants and Pims but instead ended up drenched. Lucky for us, the champagne tent was under cover otherwise things could have been a lot... Read The Rest →